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Dear Customer, I want to take this opportunity to thank you for your support in 2022. Over the past number of years, we’ve faced consecutive unprecedented challenges from a pandemic to the atrocities of war in Europe, Brexit, to the cost-of-living crisis. As a member of the business community in towns across the country, it’s our aim to be a pillar of stability and support. We do everything we can to make our customers’ lives a little easier by providing nutritious, quality products at the lowest prices, meaning our shoppers don’t have to compromise. At this time of the year, attention turns to New Year’s resolutions, so I want to outline Lidl’s promises to shoppers in Ireland for the coming year: To always deliver the lowest possible prices. Amidst rising inflation and the cost-of-living crisis, our core commitment to our customers that we won’t be beaten on price is even more relevant. It is something we will never lose focus on and is the fundamental promise that we have built our reputation on since entering the Irish market in 2000. Our recent “Go Full Lidl” campaign highlights the fact that by shopping at Lidl, you don’t need to compromise on quality or price. However, low prices do not mean low quality – we continue to develop our own brand labels to the highest possible standards through rigorous quality control processes. This is evident in the more than 190 product awards we won in 2022 alone. To continue to invest in Irish suppliers to support the local economy. We are proud to have established relationships with more than 400 Irish suppliers from Bantry to Ballyjamesduff, Gorey to Galway. I would also like to thank them for the enormous efforts they put in to keep the supply chain going through the many challenges of the past year. Irish food and drink have an incredible reputation abroad and Lidl is proud to fly the Irish flag and facilitate export deals to our global network in 30 countries. Beef from Cavan can be found on shelves in Copenhagen and gin from West Cork is enjoyed by customers in Bratislava. Our Kickstart programme has also supported more than 400 small Irish businesses since we started the programme 6 years ago. To further support local communities through our charity partners. Since partnering with our national charity partner, Jigsaw, the National Centre for Youth Mental Health back in 2017 we have raised more than €1.8 million for the cause. Our mission to support the charity through ground-breaking initiatives such as One Good Club and One Good School has benefited thousands of young people across the country and it’s work that we’re extremely proud of. We will also continue our long-standing commitment to local food charities through our partner FoodCloud. Since partnering with FoodCloud in 2017 we have redistributed nearly 3 million meals to local communities, supporting food redistribution from our stores and warehouses to more than 300 local charities across Ireland. To uphold our responsibility to be good stewards of the environment. As the Most Reputable Retailer in Ireland in the 2022 RepTrak Study and the Most Sustainable Retailer in the 2022 RepTrak Sustainability Index, we will continue to build on our green credentials. Some of our areas of focus include continuing to set ambitious targets around plastic reductions and the recyclability of our products, our environmental impact with the installation of more solar panels on stores and warehouses as well as creating pollinator zones across our network. To continue to create valuable employment as we expand our footprint across the country. Our employees are the bedrock of our business, which is why we have prioritised building not only an exceptional place to work, but also an inclusive, rewarding and fulfilling culture for our employees. We are exceptionally proud to continue to be an employer of choice, and for the second year running we have been recognised by the Top Employers Institute as a Top Employer for 2022. We’ve also heavily invested in offering industry-leading benefits to our employees such as being the first Irish retailer to announce paid time off for employees undergoing fertility treatment and once again committing to paying the Living Wage for a seventh year in a row. As a business we recognise that 2023 will be a very difficult year for many, however, be assured that we are doing our utmost to make sure our communities have access to affordable, healthy and quality food. *Product information and prices are correct at date of print but may be subject to change due to market conditions. For the latest prices, please see in-store. Products may be withdrawn without notice in certain circumstances. We reserve the right to limit customer purchases. Please note all promotional items/specials have limited availability. Photographs are demonstrative only – decorative contents are not included. Some products may not be available in all stores. *In-Store Everyday: Refers to products that are available as part of our everyday assortment. 2

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