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Fressnapf founder Torsten Toeller in
his office at corporate headquarters
* Nowadays, dogs and cats aren't just
individual. We keep a sharp eye out – and listen.
pets, they are members of the family. What
As the market leader, we sift through the pet
do they give us?
market worldwide looking for trends and
Today, animals are our friends and for many
innovative ideas. Plus we keep an eye on trends
people even like partners or children.
that come from fashion which inspire designs.
Assistance dogs can help people with physical
disabilities and guide the blind. Others save
* What do you think the Maxi Zoo stores
peoples' lives as search and rescue dogs. For
of the future will look like?
this reason, we as a company work with our
I firmly believe that the brick-and-mortar Maxi
customers in the scope of the "Helping animals"
Zoo store will not lose its relevance. People
initiative to help animal welfare projects in
appreciate the personal experience and the
different ways and improve the relationship
individual support from our expert staff. In an
between humans and animals. This means a
increasingly digital world, face-to-face
lot to us, because not all animals are as happy
interaction and personal advice is becoming
or as well off as our own pets. This is about
more and more important.
taking responsibility, and our customers are
with us every step of the way. I am very
grateful for this.
* What is important about Maxi Zo0
We sell everything that is fun and useful, but
never anything that harms the animal. For
employees is very
over 20 years we have been working closely
with animal welfare associations, the German
Veterinary Association for Animal Welfare and
the German Federal Association for the Expert
Protection of Nature and Animal Species - we
are also the only company in the industry to
employ our own veterinary team. The input
from these institutions and experts is extremely
important and valuable for us.
* Everything from flashing collars to
drinking fountains for cats: the product
range in the pet industry has changed
drastically over the last 30 years. How
do you pick up trends?
We have established that the needs of
customers are becoming more and more